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VITA LIBERATA · THE LOTION

No more grey days. Summer skin, made in winter.

Instant guide colour. A natural "just off the beach" glow that lasts a full 7 days, and saves your winter skin. 

✓ Easy-to-see application   ✓ Face & body   ✓ Medium or Dark ✓ All skin tones

Choose your glow →

Choose your shade and size on the product page.

VITA LIBERATA · THE LOTION

No more grey days. Summer skin, made in winter.

Instant guide colour. A natural "just off the beach" glow that lasts a full 7 days, and saves your winter skin. 

Choose your glow →

Choose your shade and size on the product page.

✓ Easy-to-see application   ✓ Face & body   ✓ Medium or Dark ✓ All skin tones

ONE FORMULA. TWO RESUTS 

Choose the glow you love

Choose the result of your developed tan. The tinted guide colour is the same; the lasting result has two be

Medium

A golden medium result.

From £18

Shop Medium →

Dark

A dark bronze result.

£18

Shop Dark →

SEE THE DIFFERENCE

A UNIVERSAL BRONZE 

Trusted results on a range of skin tones 

  • Light skin tone

  • Medium skin tone

  • Dark skin tone

MORE THAN A GOLDEN GLOW

Not just any tan

Hydrating formula.
7 days of glow.

A blend of skin-loving botanicals helps keep skin feeling soft and hydrated for a full 7 days.

Seamless
application

A silky lotion texture that feels like your everyday moisturiser. The rich guide colour helps you see where you apply.

For every
skin tone

Choose a Medium or Dark result to suit the depth of glow you love, with a formula designed for all skin tones.

YOUR COLD-WEATHER GLOW

A winter warmer
for your skin

A believable golden glow, with hydration at its heart.

When skin feels dry and the days turn colder, The Lotion brings a believable, natural colour  to your skin. Choose your preferred depth of tan, apply with ease and enjoy soft, glowing skin.

Find your winter glow →

SEE THE LOTION IN ACTION

Your glow starts here

Choose your shade

See it blend

Instant guide colour

Choose your glow →

A LITTLE MORE CONFIDENCE

Your questions, answered

Is this a wash-off tan?

No. The tinted colour guides your application while the lasting tan develops underneath over 8 hours. Rinse the guid colour off in the shower and you will be left with a medium or dark bronze glow. 

Which shade should I choose?

Medium gives a golden medium result; Dark gives a deeper darker result. The more pale you are, the darker the tan you should chose if you want to achive a dark result.

Can I use it on my face?

Yes, this formula is designed for face and body. Use our mitt and body brush or pyramid brushes for best face appliction.

What should I apply it with?

Use a tanning mitt and blend in long circular movements. Use only a small amount on drier areas. For hands feet and face use our body brush or pyramid brush.

Can it transfer onto clothes?

The tinted guide can transfer onto fabric. Let the product dry before dressing and take care with light colour fabrics while your tan develops. We reccomend applying overnight and wearing long pyjamas or dark loose clothing during the day whilst it develops. 

FROM OUR CUSTOMERS

The glow they come back for

★★★★★

“So simple to use, no awful tanning smell, no orange look and it leaves my skin feeling hydrated.”

Title

SHAZ

★★★★★

“Love this tan, goes on so easy, no streaks and the colour is amazing.”

KAY

Title

★★★★★

“After using several fake tans over the years, I can honestly say this has to be one of the best I have tried.”

FIONA L

YOUR GLOW, MADE SIMPLE

Apply. Develop. Glow.

1   Prep your skin.
Exfoliate before application and follow the product’s preparation instructions.

2   Blend with a mitt.
Use long circular movements. Apply sparingly around hands, feet, knees and elbows.

3   Let your tan develop.
Leave for 6–8 hours, rinse and pat dry.

Find your shade →

SHOP THE RANGE

MAKE IT YOUR GLOW

Ready for your golden hour?

Choose Medium or Dark and make The Lotion part of your routine.

Choose your glow →